DJI Enterprise
Although DJI is a great company known for making many hobby drones, in recent years DJI
With its Enterprise part, it started to focus on industrial and corporate professional drone products, while DJI highlighted the Enterprise brand, it also launched different models in the Matrice 200 and Matrice 210 series and their payloads, gimbals and cameras. At the end of 2018, it started to open up another area in this category with its new drone models, Mavic 2 and Mavic 2 Zoom. Soon after, it launched the Phantom 4 Pro RTK and achieved aggressive growth in areas such as mapping and mining.
So how will DJI share the market for its products from now on? How will it position its target audience and products with each other?
We observe that it prioritizes products that stand out in the professional and industrial drone / multiscope categories and aim to meet the features such as the desired drone to be long-range, to be a weight-lifting drone. But the DJI strategy especially for mapping seems to stand out as the first and most profitable area. DJI has given the answer to the question of when DJI RTK will come, which everyone has been asking for many years, in the past weeks.
The DJI Phantom 4 RTK has replaced the relatively bulky models like the Matrice 600 Pro, which it retired, with a slightly higher price, and launched a model that will achieve revenue growth and sales growth. DJI Phantom 4 RTK has achieved very serious sales figures in Turkey in areas such as cartography and mining, road construction works, energy and 3D mapping.
In 2019, DJI launched Mavic 2 Enterprise and Mavic 2 Dual in the Enterprise category, as well as products suitable for search and rescue, energy and heat applications in this field. It seems that it will continue to expand its target market with all these products. If you want to examine these products, you can examine the details from the links below: